In a world where attention spans are measured in seconds and there is so much content for one swiped attention, a scroll-stopping video is not an added advantage but an imperative. The trick to make scroll-stopping videos is right from frame one of the video that you are presenting to a potential customer as you need to trigger their curiosity and stimulate emotions with instant value additions before their thumb swipes to somewhere else. This leaves an eternal impression on them with your content to capture their attention with less time invested of hours, but an immortal impression created with their attention and possession under an eternal time frame of seconds.
In this article, The Los Angeles Videographers will reveal how brands and creators can capture attention in today’s fast-moving digital landscape, creating powerful and engaging scroll-stopping videos and connect with audiences instantly.
How to make Scroll-Stopping Videos for Social Media?
#1 Start with a Hook
The pulse of the secret to creating scroll-stopping videos works is to begin with a hook. The first two or three seconds of your video is where it needs to hook viewers where it needs to give them a reason to stop or else it’s already lost in the scroll. What better hook than one that’s bold, visually surprising or an experience of instant relate-ability? If done well, a hook is more than attention grabbing as an effective hook is an emotional trigger and it’s what compels people to carry on watching.
#2 Focus on One Clear Message
Having one clear message is one of the biggest secrets as it is important to note that in the fast paced world of digital media, the more you try to say in the message, the more confusing the viewer will become. Effective scroll-stopping videos are the one that conveys one message that is easy to relate to. If your message is clear in the video, then all the components in the video work in a holistic manner to promote that particular message and it will enable the viewers to easily catch the purpose of the video in one glance.
#3 Leverage Emotion
Where emotion is leveraged is what brings videos from being scroll-stopping to being actually memorable. Nobody will click on content that is simply ordinary or factual as people click on content that is emotion driven because emotion is what establishes an immediate connection. Emotional triggers are what hold things together and help viewers keep watching. A moment where the viewer can identify an expression, they can relate to can bring viewers instantly. Having emotion at the forefront will make videos not only memorable and easily shared, but they will also be noticed in a sea of ordinary content.
#4 Keep It Short
Being brief is a crucial factor when it comes to the production of scroll-stopping videos that get viewed instead of being scrolled through. In today’s world where consumers get exposed to a lot of content daily, being brief shows respect for their precious time and yet provides them with value. This involves conveying more through less content, leaving out unnecessary information and moving ahead with the message right at the start.
The Los Angeles Videographers
The Los Angeles Videographers offer a range of professional services designed to bring scroll-stopping videos in seconds to life.
Our expertise captures attention from the very first frame, with a strong focus and produces high impact videos.
Contact us to create compelling videos that stand out in crowded feeds, engage viewers instantly and drive meaningful results.
